In an age of ever-increasing digital deluge, it’s no surprise that direct mail has garnered such a loyal following among consumers. This eye-opening stat showcases the unsurpassed efficacy of this storied marketing tactic, announcing to marketers that its pen and paper roots are far from outdated.
What’s more, the average lifespan of a physical mailing is far longer than that of an email or even a social media ad. This lingering presence in the home can help drive greater response rates, especially when coupled with an effective digital campaign targeting similar audiences.
Direct mail also offers a plethora of creative possibilities that simply aren’t available in the digital realm. For example, you can send a 3D object or a scratch-and-sniff mailer to entice recipients to open your message. This level of personalized, tactile interaction ensures your brand will stay front and center in the mind of the recipient long after the mailing has been discarded.
In fact, the most successful campaigns combine both email marketing/digital advertising and targeted direct mail to create a truly holistic approach to driving customer engagement and conversion. Contact us today to learn how Amsive can help you get the most out of your next marketing campaign!
SITES WE SUPPORT
Comments